Who We Are
Dentists Recommend Sensodyne for sensitive teeth. We are trusted by millions around the world. Why? The answer is simply because our range of Sensodyne toothpastes are proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.
We're dedicated to creating a future where every life is sensitivity-free
Sensodyne Original, the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentin tubules.
Sensodyne Repair and Protect, containing 5% NovaMin and fluoride, is lauched. It helps repair sensitive areas of the teeth with twice daily brushing.
As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.
Technologies for Sensitivity Relief
Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range - for example -potassium nitrate, NovaMin and stannous fluoride - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentine.